Patek Philippe Ads + Brand Tagline
11.11.2024 - Ads - Brand - Tagline
Insights by Savva Smith
Insights by Savva Smith
How a Single Line of Copy Turned Luxury Into Inheritance
“You’re not buying a watch. You’re buying immortality, disguised as taste.”
Identity transfer through legacy - you’re not just wearing this, you’re inheriting meaning.
Shame-proofing the price - this isn’t indulgence, it’s investment in family continuity.
Luxury ad copy done right.
Identity transfer through legacy - you’re not just wearing this, you’re inheriting meaning.
Shame-proofing the price - this isn’t indulgence, it’s investment in family continuity.
Luxury ad copy done right.
Savva Smith is the only interdisciplinary expert on the market who helps digital entrepreneurs and founders boost buyer throughput and extract more revenue from their existing traffic - using a proprietary system that blends real-time engineering, classic American direct-response psychology, and AI automation. Savva's clients travel from around the world to meet him for private consultations in exclusive locations across Athens and Dubai. He holds degrees in engineering and psychology.
digital entrepreneurship
direct-response
psychology
copywriting
conversion
funnels
marketing
philosophy
cybernetics
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