Dan Lok's "Who's It For?" - How 3 Simple Bullets Qualify Buyers Without Scaring Them Off
18.12.2024 - Copywriting - Bullets
Insights by Savva Smith
Insights by Savva Smith
Each Bullet Moves the Reader Closer to the Sale by Making Them Feel Seen
This is a textbook buyer qualification filter disguised as helpful segmentation.
Each bullet acts like a mirror, letting readers self-identify based on where they are in the game.
Why it works:
This isn’t just who it’s for - it’s quietly telling who it’s not for, without ever saying the words.
1. CREATE a High Ticket Offer (But You Don’t Know How)
NESB Check:
2. MODIFY a Low Ticket Offer Into a High Ticket One
NESB Check:
3. IMPROVE a High Ticket Offer to 6 or 7 Figures
NESB Check:
Each bullet scales the buyer's ambition: start, upgrade, dominate.
Each bullet acts like a mirror, letting readers self-identify based on where they are in the game.
Why it works:
- No one is left out, but no one is confused about which lane they're in.
- It flatters every level by promising progress - not status, but movement.
- It pre-screens tire-kickers. If you don’t see yourself in these three, you bounce.
This isn’t just who it’s for - it’s quietly telling who it’s not for, without ever saying the words.
1. CREATE a High Ticket Offer (But You Don’t Know How)
NESB Check:
- New: Yes - your first profitable high-ticket offer.
- Easy: Strong - “simple secrets,” what to include/leave out, how to price.
- Safe: Implied - guided by Dan, no guesswork.
- Big: Yes - going from zero to profitable high-ticket.
2. MODIFY a Low Ticket Offer Into a High Ticket One
NESB Check:
- New: Somewhat - not starting from scratch, but flipping the model.
- Easy: Fairly - “dozens of options” gives structure.
- Safe: Yes - you’re upgrading something that already works.
- Big: Definitely - shift from small money to premium buyers.
3. IMPROVE a High Ticket Offer to 6 or 7 Figures
NESB Check:
- New: Not really - it’s optimization, not innovation.
- Easy: Not the main focus - implies effort, but strategic.
- Safe: Yes - you're not gambling, just tuning.
- Big: Huge - scaling into the 6-7 figure range.
Each bullet scales the buyer's ambition: start, upgrade, dominate.
Savva Smith is the only interdisciplinary expert on the market who helps digital entrepreneurs and founders boost buyer throughput and extract more revenue from their existing traffic - using a proprietary system that blends real-time engineering, classic American direct-response psychology, and AI automation. Savva's clients travel from around the world to meet him for private consultations in exclusive locations across Athens and Dubai. He holds degrees in engineering and psychology.
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