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Why These Bullets Work (Todd Brown's Dominant Differentiation Bonus Bullets)

15.10.2024 - Copywriting - Bullets - Bonus
Insights by Savva Smith

Each bullet delivers a specific outcome or solves a real fear

Quick Fire Bullet Review:

"The proven step-by-step roadmap..." - “Proven” + “step-by-step” = easy and safe. Classic builder bullet.
"Why simply naming... isn’t enough...” - Standard tension. Creates doubt about what they thought was enough.
"How to position... so it persuades without feeling 'salesy.'" - Everyone hates feeling salesy - this bullet hits the pain and solves it.
"The common mistake... and how to avoid it." - Fine. Feels filler-ish but works. “Common mistake” is an evergreen curiosity trigger.
"A foolproof strategy... so it sticks forever." - Strong sticky promise. “Foolproof” + “sticks in mind” = clear benefit.
"And much MUCH more…" - Classic

Overall:
Useful, curiosity-driven, and outcome-rich.

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Savva Smith is the only interdisciplinary expert on the market who helps digital entrepreneurs and founders boost buyer throughput and extract more revenue from their existing traffic - using a proprietary system that blends real-time engineering, classic American direct-response psychology, and AI automation. Savva's clients travel from around the world to meet him for private consultations in exclusive locations across Athens and Dubai. He holds degrees in engineering and psychology.

digital entrepreneurship

direct-response

psychology

copywriting

conversion

funnels

marketing

philosophy

cybernetics

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