Dan Lok's $100M Landing Page Formula: What He Does Differently
02.05.2025 - Copywriting - Landing
Insights by Savva Smith
Insights by Savva Smith
A closer look at the structure and elements behind one of Dan Lok's highest-performing landing pages
First Hit:
This one walks in wearing designer shades.
What It’s Really Saying:
“If you're good at something, I’ll help you charge way more for it - and stop chasing clients like a broke intern.”
NESB Check:
The 4 U’s Check:
The Eye Contact Test:
Can you say “Experience 8-Figure Revenue” to a service-based entrepreneur and not flinch? If you're Dan Lok, yes - you’ve made a brand out of it. Otherwise…bring backup.
Would I Use It?
Yes, because:
It’s not humble - but that's exactly the point.
This one walks in wearing designer shades.
What It’s Really Saying:
“If you're good at something, I’ll help you charge way more for it - and stop chasing clients like a broke intern.”
NESB Check:
- New: “Add a Zero” session + “High Ticket Offer Formula” sounds like a fresh twist on premium pricing.
- Easy: “Sell themselves.” “Stop the sales hustle.” It’s selling the anti-struggle.
- Safe: Authority overload - logos, social proof, and Dan Lok’s name carries perceived results.
- Big: 7- & 8-figure revenue. No breadcrumbs - this is feast or famine.
The 4 U’s Check:
- Urgent: “Free session” and “Download for free” flirt with urgency, but no ticking bomb.
- Unique: “High Ticket Offer Formula™” sounds proprietary, even if we’ve all seen it before.
- Useful: Clear value: make irresistible high-ticket offers.
- Ultra-Specific: “7- & 8-figure revenue” is tangible.
The Eye Contact Test:
Can you say “Experience 8-Figure Revenue” to a service-based entrepreneur and not flinch? If you're Dan Lok, yes - you’ve made a brand out of it. Otherwise…bring backup.
Would I Use It?
Yes, because:
- It goes straight for the wallet metric (revenue), not fluff.
- It packages authority and promise in a no-scroll-needed dose.
It’s not humble - but that's exactly the point.
Savva Smith is the only interdisciplinary expert on the market who helps digital entrepreneurs and founders boost buyer throughput and extract more revenue from their existing traffic - using a proprietary system that blends real-time engineering, classic American direct-response psychology, and AI automation. Savva's clients travel from around the world to meet him for private consultations in exclusive locations across Athens and Dubai. He holds degrees in engineering and psychology.
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