Dan Lok's High Ticket Coach Training Landing Page
25.10.2024 - Copywriting - Landing
Insights by Savva Smith
Insights by Savva Smith
Headline, Messaging, and Emotional Hooks That Drive Conversion
First hit:
This headline’s trying to be a Ferrari but it’s idling like a Prius.
What It’s Really Saying:
"Spend two hours with me and I’ll show you how to start charging high-ticket prices as a coach (even if you’re just getting started)."
That’s the buried promise - but we had to dig for it.
NESB Check:
The 4 U’s Check:
The Eye Contact Test:
Could you say: “Give me two hours and I’ll make you eligible to be a High Ticket Coach who changes lives” - to a sharp, skeptical prospect, look them dead in the eyes, and not flinch? Barely.
Would I Use It?
Needs improvement.
This headline’s trying to be a Ferrari but it’s idling like a Prius.
What It’s Really Saying:
"Spend two hours with me and I’ll show you how to start charging high-ticket prices as a coach (even if you’re just getting started)."
That’s the buried promise - but we had to dig for it.
NESB Check:
- New: Sorta - “High Ticket Coach Certification”
- Easy: “Just Two Hours” makes it feel doable.
- Safe: No. No social proof, no authority, no “why trust this?” baked in.
- Big: Sorta. “Change lives of your clients” is noble, but we want specific transformations. Money? Results? Freedom?
The 4 U’s Check:
- Urgent: Countdown clock is there, but “why now?” is MIA. What's the real consequence of missing this?
- Unique: Certification path might be unique, but without Dan Lok’s name or a differentiator, it blurs into the crowd.
- Useful: “Create a better business and lifestyle” is corporate oatmeal. Needs clarity.
- Ultra-Specific: Not even close. “Skills and tools” is beige. Tell me what skills. What tools. What change.
The Eye Contact Test:
Could you say: “Give me two hours and I’ll make you eligible to be a High Ticket Coach who changes lives” - to a sharp, skeptical prospect, look them dead in the eyes, and not flinch? Barely.
Would I Use It?
Needs improvement.
Savva Smith is the only interdisciplinary expert on the market who helps digital entrepreneurs and founders boost buyer throughput and extract more revenue from their existing traffic - using a proprietary system that blends real-time engineering, classic American direct-response psychology, and AI automation. Savva's clients travel from around the world to meet him for private consultations in exclusive locations across Athens and Dubai. He holds degrees in engineering and psychology.
digital entrepreneurship
direct-response
psychology
copywriting
conversion
funnels
marketing
philosophy
cybernetics
© All Rights Reserved. Savva Smith 2025