"The Copy Compendium" Landing by Copy Squad (Kyle Milligan)
16.12.2024 - Copywriting - Landing
Insights by Savva Smith
Insights by Savva Smith
Breaking down the headline + subheadline - and why they work
1. First Hit
Bold claim, clean stack.
2. What It’s Really Saying
“We’ve got the one copywriting template that pros use to squeeze more cash from any audience, in any market, without losing their attention.”
3. NESB Check
4. The 4 U’s Check
5. The Eye Contact Test
Could you say this at a table with Dan Kennedy and not flinch? Just barely - because it leans hard on results without drowning in numbers. But you’d grip your water glass a little tighter.
6. Would I Use It?
Yep. Two things working hard here:
This is sharp, aggressive copy with clear buyer triggers.
Bold claim, clean stack.
2. What It’s Really Saying
“We’ve got the one copywriting template that pros use to squeeze more cash from any audience, in any market, without losing their attention.”
3. NESB Check
- New: “The ONLY ‘Sales Letter Blueprint’” screams uniqueness (borderline bragging rights).
- Easy: “ANY niche” implies low barrier. Even your cousin Larry from Alabama could use it.
- Safe: “Top Marketers & Copywriters Use” = social proof blanket.
- Big: Boosts sales, captivation, conversions - it’s a triple-shot of ROI steroids.
4. The 4 U’s Check
- Urgent: Not really.
- Unique: “The ONLY” + quotation marks = trademarking the concept.
- Useful: Highly - if it delivers what it claims, it's a Swiss Army knife for persuasive writing.
- Ultra-Specific: Specific benefits called out (sales, audiences, conversions), but lacks metrics or timeframe.
5. The Eye Contact Test
Could you say this at a table with Dan Kennedy and not flinch? Just barely - because it leans hard on results without drowning in numbers. But you’d grip your water glass a little tighter.
6. Would I Use It?
Yep. Two things working hard here:
- “The ONLY ‘Sales Letter Blueprint’” = strong positioning hook.
- “Top Marketers & Copywriters Use” = authority shortcut that earns attention fast.
This is sharp, aggressive copy with clear buyer triggers.
Savva Smith is the only interdisciplinary expert on the market who helps digital entrepreneurs and founders boost buyer throughput and extract more revenue from their existing traffic - using a proprietary system that blends real-time engineering, classic American direct-response psychology, and AI automation. Savva's clients travel from around the world to meet him for private consultations in exclusive locations across Athens and Dubai. He holds degrees in engineering and psychology.
digital entrepreneurship
direct-response
psychology
copywriting
conversion
funnels
marketing
philosophy
cybernetics
© All Rights Reserved. Savva Smith 2025